Since its triumphant return in 2021, the Ford Bronco's legendary rivalry with the Jeep Wrangler has reached new heights. These two off-road giants are now competing head-to-head for supremacy in the rugged SUV segment. Recent sales figures demonstrate just how close this competition has become, with Ford selling 109,172 Broncos in 2024 compared to Jeep's 151,164 Wranglers, highlighting the strong demand for both vehicles.
Comparing the Ford Bronco vs. Jeep Wrangler
A black truck parked on a dirt road photo by Luke Scarpino is licensed with Unsplash License
The Bronco's reintroduction has brought significant improvements in both off-road capability and everyday comfort. While the Wrangler has long been the benchmark for off-road performance, the Bronco challenges Jeep's dominance with superior fuel efficiency, achieving an EPA-estimated 20 mpg in the city and 22 mpg on the highway compared to the Wrangler's base model ratings of 17 mpg in the city and 23 mpg on the highway. The Bronco's modern design and advanced technology features have attracted a new generation of off-road enthusiasts looking for both capability and comfort.
Specs and Performance
All around, the Ford Bronco edges out in terms of size and performance metrics. Here's an overview of the Jeep Wrangler vs. the Ford Bronco's specs:
- Dimensions: The Bronco offers an 11.6-inch ground clearance and 33.5-inch water-fording depth, surpassing the Wrangler's 10.8-inch clearance and 32.5-inch depth.
- Engine: The Bronco's base 2.3-liter EcoBoost I-4 engine produces 300 horsepower, beating the Wrangler's 3.6-liter Pentastar V-6, which outputs 285 horsepower.
- Cargo space: The Bronco provides up to 83 cubic feet of storage space, compared to the Wrangler's 72.4 cubic feet.
- Towing capacity: Depending on the model, the Bronco's towing capacity ranges from 3,500 to 4,500 pounds, while the Wrangler can tow between 2,000 and 3,500 pounds.
Off-Road Features and Capabilities
The Ford Bronco showcases advanced off-road technology with its Trail Turn Assist and one-pedal driving system. Its two-speed four-wheel drive (4WD) with shift-on-the-fly capability lets you seamlessly transition between different terrain settings, and you can tackle any road conditions with the electronic front- and rear-locking differentials and High-Performance Off-Road Stability Suspension system. The Bronco's advanced terrain management system also includes multiple G.O.A.T. (or Goes Over Any Terrain) modes so you can handle even the roughest roads with complete control and confidence.
The Jeep Wrangler counters with its Xtreme Recon Package, which offers impressive approach and departure angles of 47.4 and 40.4 degrees, respectively. The Wrangler's Command-Trac, Selec-Trac, and Rock-Trac 4WD systems offer versatile performance options, while its solid front axle delivers superior wheel articulation for advanced off-roading. The Wrangler's sway bar disconnect system also makes rocky and uneven terrain easier to handle by improving your suspension and traction.
Off-Road Comfort and Driving Experience
The Ford Bronco delivers superior interior comfort with up to 108.2 cubic feet of passenger volume in the four-door soft-top variant. The 12-inch infotainment touch screen provides easy access to vehicle controls and entertainment options, and the wider, softer leather seats keep you comfortable whether you're running errands or exploring a new trail. Front passengers can enjoy 43.1 inches of legroom, while rear passengers have 36.3 inches. The Bronco's modern design also incorporates advanced noise reduction features for a peaceful driving experience.
The Jeep Wrangler features a 12.3-inch infotainment touch screen with sharp graphics and an intuitive layout. The interior includes improved insulation around the side windows to reduce wind noise, but the overall ride quality tends to be more rigid compared to the Bronco. The Wrangler also provides 41.2 inches of front legroom and 38.3 inches of rear legroom in the four-door model. However, the overhead cross bar can make the rear seating feel cramped.
Pricing, Value, and Ownership Costs
Starting at $39,630, the 2024 Ford Bronco is more expensive than the 2024 Wrangler, which starts at $31,995. Consumer ratings are close, but the Wrangler edges out with a J.D. Power rating of 79/100, with the Bronco following at 76/100. Depreciation statistics also indicate the Wrangler retains value significantly better, losing only 34% of its value over five years versus the Bronco's 47% depreciation rate.
The Bronco's annual fuel costs tend to be lower due to its better fuel efficiency ratings, making it more economical for daily use, and its warranty coverage matches industry standards. The Wrangler's superior resale value may offset some of its higher operating costs, particularly if you plan to sell your vehicle within a few years, and its higher reliability rating could indicate lower maintenance costs over time.
Our Verdict: Bronco Takes the Crown
While both vehicles excel in off-road performance, the Ford Bronco emerges as the superior choice. With its combination of higher ground clearance, better water-fording depth, and superior on-road comfort, the Ford Bronco is a versatile daily commuter and capable outdoor companion. The Jeep Wrangler maintains its reputation with excellent wheel articulation, reliability, and strong resale value. However, the Bronco's advanced technology, spacious interior, and better fuel efficiency create a more compelling overall package. The Bronco's modern design and engineering blend off-road prowess and everyday usability.
Test-Drive the Ford Bronco Today
If you're an outdoor enthusiast looking for a new off-roading Bronco, contact us at Ciocca Ford of York today. You can schedule a test-drive to experience the Ford Bronco firsthand, and our experienced staff is ready to answer all your questions. You can also visit our finance center to get the best deal on your new Bronco.
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